BBW Build-A-Bear Workshop, Inc.

NYSE
$25.56

Build-A-Bear Workshop, Inc. (BBW) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with BBW's own trailing one-year pace, with 90% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
4
11 transactions
Purchases
$0
0 shares
Sales
$1.0M
20,068 shares
Net activity
-$1.0M
purchases less sales

How much of that selling was preplanned? 90% planned / 10% discretionary

10b5-1 plan sales $905.7K 10 transactions · 17,068 shares
Discretionary sales $103.6K 1 transaction · 3,000 shares

Largest single sale: $272.9K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
John Sharon Price Director Sell 10b5-1 6,818 $40.03 $272.9K 181,653 −3.6% of holding
Carrara George Director Sell 3,000 $34.52 $103.6K 11,277 −21% of holding
Rotenberg Lesli 2 fills Director Sell 10b5-1 1,000 $61.34 $61.3K 10,175 −8.9% of holding
Leavitt Craig 2 fills Director Sell 10b5-1 4,000 $60.61 $242.4K 65,234 −5.8% of holding
Rotenberg Lesli 2 fills Director Sell 10b5-1 1,000 $59.98 $60.0K 10,884 −8.4% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.