CROX Crocs, Inc.

NASDAQ
$118.09

Crocs, Inc. (CROX) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with CROX's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 2 buyers in the last 30 days 2 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
3
5 transactions
Insiders selling
3
12 transactions
Purchases
$836.1K
8,565 shares
Sales
$10.2M
84,796 shares
Net activity
-$9.4M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $10.2M 12 transactions · 84,796 shares

Largest single sale: $1.9M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: September 15, 2026 , by SMACH THOMAS J .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
KAPLAN BETH J Director Buy 885 $112.12 $99.2K 15,259
SMACH THOMAS J Director Buy 680 $111.49 $75.8K 680
SMACH THOMAS J 2 fills Director Buy 4,000 $109.38 $437.5K 112,063
Rees Andrew 3 fills Chief Executive Officer Sell 19,072 $138.91 $2.6M 722,789 −2.6% of holding
Rees Andrew 3 fills Chief Executive Officer Sell 10,928 $137.76 $1.5M 737,497 −1.5% of holding
Rees Andrew 3 fills Chief Executive Officer Sell 32,688 $118.09 $3.9M 769,081 −4.1% of holding
MEHLMAN ANNE EVP & Crocs Brand President Sell 12,145 $100.06 $1.2M 131,112 −8.5% of holding
SMACH THOMAS J Director Sell 4,963 $100.00 $496.3K 108,246 −4.4% of holding
SMACH THOMAS J Director Sell 5,000 $98.41 $492.1K None left
REPLOGLE JOHN B Director Buy 3,000 $74.50 $223.5K 18,417

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.